does this Stevico Product do:
- "O" Calorie sugar Replacement
Prevent Cardiovascular Disease
Improve Health Health
Suitable For Diabetic
Taste Like Sugar
Look Like Sugar
Can Be Cook
Clears Use of Stevia As Sweetener
The Food and Drug Administration has declared a natural
zero-calorie sweetener derived from the herb stevia safe for use in foods and
beverages, clearing a path for Coca-Cola
Inc. and other companies to market it in a variety of products.
Coke will introduce a reduced-calorie version of Sprite,
called Sprite Green, and some Odwalla juice drinks with the new sweetener this
month. Pepsi will launch three flavors of a zero-calorie SoBe Lifewater next
week, and an orange-juice drink called Trop50, containing half the calories and
sugar of orange juice, in March.
The rush by the two companies reflects the importance
they place on being first to market a sweetener that they say is natural, has
no calories and tastes good.
The FDA faxed approval letters late Wednesday afternoon
to Cargill Inc. and Merisant Co.'s Whole Earth Sweetener unit, which are
teaming up with Coke and Pepsi, respectively, to market the sweetener. Both
Cargill and Merisant already sell tabletop versions.
Coke and Pepsi hope the sweetener -- called Truvia by
Coke and PureVia by Pepsi -- will allow them to create a blockbuster series of
new zero- or low-calorie products. PepsiCo Chief Executive Indra Nooyi said
earlier this week that she believes the decline in U.S. carbonated soft-drink sales
can be halted with new sodas containing a natural, zero-calorie sweetener.
But the soft-drink makers face considerable challenges.
Not every beverage tastes good with it: Citrus-flavored products work well, but
scientists are still trying to find a way to create the iconic cola taste. The
new sweetener is also about three times more expensive than commonly used
artificial sweeteners, partly because of its small scale.
Coke and Pepsi are edging into the market slowly for now.
Sprite Green, which has 50 calories for each 8.5 ounces and will contain some
natural sugar along with Truvia, will be introduced first in Chicago
and New York
at special events for teens and young adult.
The FDA's decision applies only to a highly purified form of stevia known
as rebaudioside A, supplied by other companies to Cargill and Merisant, which
have further developed it for tabletop, food and beverage use.